With this assignment, you will address some of the basic


 With this assignment, you will address some of the basic areas within a marketing plan and help to refine your strategies for creating a successful business. 

 

Using the business from the assignment, Feasibility Analysis, write a 3–4 page paper in which you:

  1. Identify its primary target market.
  2. Specify three methods you will use to research customer needs and wants.
  3. Describe the marketing mix: a) product, b) pricing strategy, c) promotion and d) placement or distribution.
  4. Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.
  5. Include at least two references outside the textbook.
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