The purpose of this week’s discussion is to actively discuss

The purpose of this week’s discussion is to actively discuss with your classmates the topic of Key Marketing Strategies. Review the YouTube video, What is Strategy?, and answer the following four questions with a complete and through analysis of your business:

  1. Where do we compete?
  2. What unique value do we bring?
  3. What resources/capabilities do we utilize?
  4. How do we sustain unique value?

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