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Ikea Invades


Five Industries Please respond to the following: • Discuss the five industries listed below and evaluate whether it should be classified as a) emerging, b) rapid-growth, c) mature/slow-growth, d) stagnant/declining, e) high-velocity/turbulent, or f) fragmented. Explain your position. Conduct research on the Internet if needed. • o Network television o Wine, Beer, and Liquor retailing o Mobile Phone Industry o Computer software industry o Petroleum industry ———————– Ikea invades America. Please develop a response to the following: • What do you think of Ikea’s product strategy and product range? • IKEA’s plan to have 50 stores in operation in the United States by 2013 is an indicator of the company’s optimism about the viability of its value proposition in this country. Do you think they are being overly optimistic? • How would you improve IKEA’s value proposition to make it more attractive to American consumers? Business Assignment Help, Business Homework help, Business Study Help, Business Course Help


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