This assignment challenges the student to think creatively. The deliverable is a single-page letter addressed to a hypothetical website development company. Place yourself in the role of a marketing executive in a hypothetical firm who is launching a new product that needs to be marketed. Your firm has agreed to hire a professional website development company to market your product. The website developer needs the following information: 1. A brief description of the product 2. A description of the market channels 3. A description of the distribution channels
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