Read the attached article on the Apple Watch and whether or not this watch will appeal to women. Then, using principles of segmentation and targeting, â€¢ Describe three consumer segments who might be targeted to help Apple improve sales of the Apple watch. â€¢ Consider demographics, psychographics, and behaviors when defining the segments. â€¢ For each segment, identify possible needs and how the Apple watch might be adapted to target each of the user segments. http://www.bloomberg.com/news/articles/2015-03-11/apple-watch-skewed-to-geeky-guys-risks-alienating-women-buyers https://wilmu.blackboard.com/bbcswebdav/pid-9564264-dt-content-rid-60552279_1/xid-60552279_1
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