BUS 470 WEEK 5 ASSIGNMENT 1 Assignment 1: LASA 2: Organization Website Review Directions: Select either an international service organization or a multinational corporation and conduct a preliminary assessment of their website. In your review: â€¢ Explain your initial impression of the organization based upon your initial review of their corporate website. â€¢ Analyze their Vision, Mission and Goals in reference to the companyâ€™s competitive strategy, branding and messaging â€¢ Analyze the companyâ€™s strategic approach to globalization and their approach to competition, sustainability, CSR, marketing, analysis (external, internal, industry), and cross border issues â€¢ Examine the companyâ€™s financials included in their most recent annual report and review the profit margin statement from the CEO. What conclusions can you draw from their financial statements? â€¢ Evaluate the firmâ€™s Corporate Ethics and Corporate Social Responsibility Policy. What expectations are presented in the policy? Explain the tangibility of the companyâ€™s policies â€¢ Include an organizational assessment using SWOT or Porterâ€™s Five Forces â€¢ Explain the companyâ€™s capacity to be able to fulfill strategic missions while increasing profit margin â€¢ Include an Introduction and Summary statement in your review. Your paper should be between 7 -10 pages in length, in correct APA format and use 4-5 outside sources. Submit your assignment to the M5: Assignment 1 Dropbox by Monday, March 6, 2017. Assignment 1 Grading Criteria Maximum Points Explanation of initial impression of corporate website 24 Analyze vision, mission and goals in reference to companyâ€™s competitive strategy, branding and messaging 36 Analyze the companyâ€™s strategic approach to globalization and their approach to competition, sustainability, CSR, marketing, analysis and cross border issues 40 Draw conclusions from their financial statements 32 Evaluate expectations and tangibility of Corporate Ethics and Corporate Social Responsibility Policy 36 Organizational assessment using SWOT or Porterâ€™s Five Forces is included 40 Explanation of the companyâ€™s capacity to be able to fulfill strategic missions while increasing profit margin is provided 32 Writing components: Organization, usage and mechanics, APA elements and style 60 Total: 300
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