Generate the key driver analysis for 5 industries: Hardware, Software, Furniture, Health & Beauty, Business & Consulting. And find the Industry-specific key factors that influence customers’ buying behavior from both B2B and B2C perspective.
Also needs to explain what is key driver analysis, and how that works, and how it could be utilized.
1. Please find the detailed industry breakdown and 5 sub-categories for each industry in the attachment.
2. Needs to find the support references for the key factors.
3. Can use SPSS, R, Python, or Excel for Key Driver Analysis.
4. Assignments need to be done in PPT format and Excel.
5. At least 5 pages excluding the reference page.