Overview: You will continue to develop a presentation from your previously created slides, which covered the planning section of your final project.
In this milestone, you will create the implementation section of your public relations campaign and submit it for instructor feedback.
Prompt: This milestone should be a 15- to 18-slide draft of your public relations presentation, addressing all critical elements in the implementation section of the final project. Ensure that you apply best practices in ethical presentation development and Associated Press style.
- Implementing: For this part of the summative assessment, you will perform the third step of the four-step public relations process, implementing. You will create your public relations presentation that contains historical content meant to educate the audience about the history of the field and how it exists today. In your presentation you must:
Review your overview of the history of public relations including critical milestones and how the field has grown over time. Does any new information need to be added/changed?
Explain the idea of modern public relations. Be sure to support your response with evidence from the course or research. For example, how is public relations viewed today in this field? How is social media used in public relations? This should be at least two slides. [COM-227-01] Explain how the history of the field has influenced the perceptions of the practice today. Be sure to support your response with evidence from the course or research. For example, how has the past behavior of professionals in the field influenced the perception of modern public relations? Include at least two slides that discuss how PR is used in this field today. What is the preferred strategy and why is it effective. [COM-227-01]
Determine an approach that could be used in addressing ethical issues regarding public relations. Be sure to support your response with evidence from your research and your plan. This could include crisis, violation of policy, development of new technology, etc. [COM-227-02] Utilize best practices and AP writing style throughout your presentation and speaker notes. Be sure that your work accurately and appropriately aligns with best practices and AP writing style. [COM-227-03]