Build key performance indicators that relate to business goals for quantitative measures of success.
The tourism board you work for receives budget dollars from the state government through an established contract for promoting the destination. Thus, the organization has been awarded stimulus dollars in the form of a business development grant that it will receive in the upcoming year and now needs to decide where to spend it.
There is an opportunity to grow the local economy by improving ticket sales to local attractions using an online store. The board is looking to refresh the current website and update the online store. Specifically, the board is requesting: